Ritual Ads is a film studio with its own production system. The Ritual Engine carries a brief to a finished film on any generation model and keeps the record of every decision.
Seed round · $3M at a $15M valuation
Jethro Rothe-Kushel · Founder and CEO
The company film · 1:20 · sound on
Making film is going to free. The value moves to the two ends.
Any tool can make a clip now, and making gets cheaper every quarter. What stays scarce is knowing what a brand should say and proving what was made is the brand. Ritual Ads owns both ends.
One governed system carries a brief to a finished film.
The Ritual Engine directs any generation model: eleven model families so far, each added the week it shipped. Every prompt, reference, approval and result stays on the record, so the brand's rules hold on every film.
Brief, concept, make, approve, launch, performance: one line, one system.
103modules
16departments
11model families
The product · a product page goes in, a storyboard and a 30 second spot come out · 1:22
Capabilities document · Sep 21 2026
The engine, on film.
Scale · 1:16 · sound on
Made by Ritual Ads on the Ritual Engine · Sep 2026
What it keeps is the asset: the record of how a brand decides.
35,000+
brand-approved products, people and places held in the Ritual Engine for one of the world's largest quick-service restaurant groups.
Look
Visual rules, characters and products held consistent across every cut.
Voice
Approvals and rejections captured on every brief, so tone stays on brand.
Assets
Every approved product, person and place, ready for the next film.
Rights
Provenance, consent and AI disclosure recorded for each asset.
Performance
Results kept with the creative that earned them.
On the record from Apr 2 to Sep 21 2026: 11,830 generations, 3,891 videos, 6,335 images, 14 hours of finished film.
Asset count Oct 2026 · generation ledger Apr 2 to Sep 21 2026
The work sells, and the results are on the record.
Reebok
Sold out within hours
The Angel Reese 1, all three colorways, worldwide. A production-ready previs in 90 minutes, then the commercial for the global launch.
"This could rewrite the playbook for sports marketing." Marla Tellez, Fox
Muscle Code · direct response
Cost per order $120 to $31
Down 74% on a commercial built to convert cold audiences.
Martha Stewart · product launch
A Times Square debut
The largest screen in the square, seen by 1.5 million people a day, made without one practical set.
A client, on camera · Robert LoCascio, founder of LivePerson
Also on the record: Pizza Hut Australia, a pitch won in the room · Baby Monster, a bidding war that landed at Universal · Temple & Webster, a first national brand campaign · EarnIn with La La Anthony
Case studies on ritualads.com · verified Sep 14 2026
Year one: over $1M in revenue, profitable, and license revenue up sevenfold.
$427.5Kcontracted license ARR, up from $60K in December
21 orgslicensed, with 26 seats installed
$120K to $350K+per license, two years, renewable
$21.6Mof ARR in the pipeline
19,000+leads
Contract sheet Sep 19 2026 · seat census Aug 16 2026 · pipeline = identified opportunities · profit per the 2025 tax return · incorporated Aug 2025
Sell today. Build the moat. Own the market.
TodayAI-native production partner
The partner agencies already know how to hire. We previs, produce and finish ambitious commercial work faster, without competing for their client.
Revenue and trust today
The bridgeEmbedded brand intelligence
Every campaign runs idea, brief, storyboard, previs, review and delivery inside the engine, which captures the brand's rules, approvals, rejections and rights.
Proprietary decision data
The futureThe brand control layer
A governed marketplace where work from any human or AI creator is verified on brand, cleared, finished and paid, across every platform.
Recurring platform revenue
Production pays for the data. The data becomes the record. The record governs the brand.
Brands now, agencies next, self-serve seats at scale.
Every campaign makes the next one better.
Create
Filmmaker-led and AI-fast. Real directors and editors steer the engine: days, not months.
Place
From creation to placement across 500 apps and channels in one platform, with no handoffs.
Learn
Live performance data comes back with every campaign.
Compound
The engine starts from 15,000 proven winners and learns each brand's voice, look and audience. The work gets sharper with time.
Patent pending on the full system and its performance feedback loop, on any model. RITUALADS® is our trademark.
Patent pending
US brands spent $258.6B on internet advertising in 2024. All of it runs on creative.
Search took $102.9B and social $88.8B. Digital video alone was $62.1B, up 19.2% in a year.
Bottom-up: about 20,000 large US businesses, each making around ten commercials a year on a production budget near $10M. That is a pool above $200B a year.
$2.4B a year
20,000 businesses at the $120K entry license, before larger licenses, agencies or self-serve seats.
IAB and PwC, Internet Advertising Revenue Report, full year 2024 · business count and budgets are company estimates
Every new model is one more engine under the same system.
Tech companies
Google, Amazon and Meta own the channels and train the models. We place into the first and run on the second.
Agencies and production companies
Customers and partners. We make their work faster and never compete for their client.
The Ritual Engine
Directs every stage on any model, and keeps the brand's record.
Pre-production
Claude · Midjourney · GPT Image
Production
Seedance · Kling · Veo · Runway · Sora
Sound and music
ElevenLabs · Suno
Post-production
Premiere · Resolve
Tool companies sell one step each · the engine runs on all of them
A team that has built and sold companies before.
Jethro Rothe-Kushel
Co-Founder and CEO25 million users 9-figure exitAnimoto · RadicalMedia · PGA
Stephen Fiser
Co-Founder and CTO4x co-founder multiple exitsDillard's
